in English, Media

Bonn thinks big locally

Exporting soft culture in form of news publications ain’t that easy for se Germans. But if you think local, small and in the world’s lingua franca, the Bonner General Anzeiger is hitting a spot. It makes sense to do it in Bonn with it’s numerous international institutions, not to mention the UN.

Local integration works better for newcomers if they can get their local news fix. And since many don’t speak German when they arrive or leave, the audience is definitely there. I’m sure the General Anzeiger in English will find more than 25k impressions a month.

via Meedia

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