in Advertising, English

Hack yourself before your wreck yourself

One of the Facebook’s and Google’s early investors, Roger McNamee, regrets that he helped create monsters who want to sell you ever more ads by creating addictive behavior with a substance they harvested from hacking your brain.

Borrowing techniques from the gambling industry, Facebook, Google and others exploit human nature, creating addictive behaviors that compel consumers to check for new messages, respond to notifications, and seek validation from technologies whose only goal is to generate profits for their owners.

I’m always amazed that consumers forget how powerful they are, here’s a simple counter hack: don’t give them your personal information, clicks or likes and don’t buy into addictive illusions.

via USA Today

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