Rebooting, not only the Web of Trust

A bit ironic that Microsoft and PWC support the #RebootingWebOfTrust Design workshop in Paris tomorrow and you can pay up to 750 Euros without submissions, albeit, the topic is relevant and here’s an overview of submitted papers.

The Web of Trust. It’s a buzzword for a new model of decentralized identity. However, it’s also a phrase that dates back almost twenty-five years and has been heavily overloaded with meaning during that time. The classic definition of Web of Trust derives from PGP, but the top Google results refer to a website reputation rating system created by a Finnish internet company. Meanwhile, some use it as a big tent that includes identity authentication and verfication, certificate validation, and reputation assesment, while the vibrant blockchain community is also drawing new attention to the classic concept.

Thanks to our personalized, digital filter bubbles, the need to build trust outside of walled gardens akin to iTunes or Facebook is pertinent in meat space as well. Whether it’s text walking lanes, lack of empathy or fake perfectification on social channels, trust needs some serious rebooting on a couple of fronts. I have reboot hope, even for good old journalism; the NYT has seen digital subscribers soar since the election and the stock is worth a peek.


Source: Yahoo Finance. Since November 2016 the Grey Lady has traded more than 30% higher

Canadian Soft Power


Hockey is softer than you think, especially in global development aid

Pavel Barber, a stick handling specialist, helped out Japanese hockey phenom Aito Iguchi in Vancouver improve his skills. Toronto based Graeme Townshend is beating the odds as head of the Jamaican Olympic Ice Hockey Federation in search of „Cool Runnings“ on skates: Jamaica is the first Caribbean nation to become an associate member of the International Ice Hockey Federation (IIHF). And Leon Draisaitl is already writing history. If Germans were as excited as the Oilers with hockey Made in Germany, we would see better tv deals, youth development and press coverage.

In Japan, Jamaica and Germany, hockey exists on the fringes of the public eye, excitement is lackluster, which makes it even harder for kids like Aito to hit the stars. At least it’s good to know that global development of the world’s fastest team sport is in Canadian hands. If anyone in Montreal is interested in Kenyan hockey, take a look at these pioneers.

Reputation Content

The standard internet model of putting ads next to everything is under pressure, as advertisers are realizing that „everything,“ on the internet, means mostly racist videos….if there’s a backlash against the just-put-it-anywhere ethos of advertising on the internet, that will benefit traditional arbiters of truth and newsworthiness. It’s a nice revenge of traditional journalism against Google.

It’s reassurung to see that advertisers are increasingly selective about where they place their ads – a wink towards programmatic over grazers. The same goes for content. I think we’ll see advertisers choose with sharper eyes who they want to cooperate with. Before that happens they’ll need to figure out who is harmful to their brand, fakes followers or abuses readers trust. A strong brand will eventually end up in the cheap seats if the content is more focused on pr noise than true voice.

via Bloomberg

Screenshots without ads

Update: Here’s another example of a screenshot without ads in form of a news article. Even though the NYT is less instrusive and has a solid base of ad free digital subscribers, why not link to the site?

Annexation of Macrotime


„The path is the goal“ is easier said than done. Being mindful and present is part of that path until one arrives at a destination. The idea of being present is occupied by snaps and apps, where we document our presence all alone even in presence of other people.

When we experience macrotime, the quality of an event is experienced, it’s actualized, yet we are loosing our ability to discover the „event“. The idea is akin to being a tourist rather than a traveller, where we stay in sterile hotels of reclusive relaxation. To engage with local culture means to leave your controlled comfort zone for random discovery, to be curious about other people, to listen and walk down the road not taken.

It seems harder to find that road, too many people document their mundane private moments on social media, giving away their ego for approval along with private data that feeds the stock market. We’re loosing the ability to walk this way and discover the experience of presence in macrotime.

I’ve heard that if you have nothing to hide than what do you have at all? In our streams of digital consciousness, we’re learning how to filter what’s relevant, albeit it’s a whole lotta algorithms that feed us with discovery, only to reflect and repeat same same but not different.

I think we need to annex macrotime, which is even more pertinent in light of your social media accounts being scrutinized when entering other countries.

Bonn thinks big locally

Exporting soft culture in form of news publications ain’t that easy for se Germans. But if you think local, small and in the world’s lingua franca, the Bonner General Anzeiger is hitting a spot. It makes sense to do it in Bonn with it’s numerous international institutions, not to mention the UN.

Local integration works better for newcomers if they can get their local news fix. And since many don’t speak German when they arrive or leave, the audience is definitely there. I’m sure the General Anzeiger in English will find more than 25k impressions a month.

via Meedia

Sure, throw away your ad money

„Ad fraud is estimated to be between 2% and 90%. In other words, no one has a fucking clue. Most knowledgeable people (including the WFA) believe it may easily be 30%. No matter what your „cyber-security team“ tells you, nobody knows how much fraud there is in online advertising. But everyone agrees it’s massive.“

I still don’t understand why clients spend their money with well known tricksters, who care more about cheap automation than human information, oh and kickbacks. Sure, there are efforts to get viewable impressions trackable and credible and Google’s AdSense still makes so much sense, jaa, but too many parts of the interwebs enjoy affinity to money that disappears into cybernirvana or pockets of hot air.

via The Ad Contrarian