Being sucked into labels for distinction purposes is glue for products the world never needed. Thanks to our gullibility, we enjoy wasting our precious time with short term pain relievers, hey, where did all the bubble tea go?
In light of our unoriginal consumer life, Venkatesch Rao, the Founder of ribbonfarm, hit the nail with a new label that everyone understands and immediately relates to: premium mediocre.
Premium mediocre is food that Instagrams better than it tastes.
Premium mediocre is Starbucks’ Italian names for drink sizes, and its original pumpkin spice lattes featuring a staggering absence of pumpkin in the preparation. Actually all the coffee at Starbucks is premium mediocre. I like it anyway.
Premium mediocre is Cost Plus World Market, one of my favorite stores, purveyor of fine imported potato chips in weird flavors and interesting cheap candy from convenience stores around the world.