The dogs of ad tech

Even though a second is still measured as the duration of 9 192 631 770 periods of the radiation corresponding to the transition between the two hyperfine levels of the ground state of the caesium 133 atom, we seem to invest less time on fraud and fake checks, yet place more trust in automating ourselves to death.

And yes, on the internet nobody knows you’re a dog, a highly popularized cartoon turned meme about privacy and anonymity; it still amazes me how much money, time and trust advertisers throw at the dogs of ad tech, who are so programmaticly lost that even the ANA is unaware of their banner placements.

So, ANA, I have a question for you: If the fucking Association of National Advertisers can’t figure out where their fucking advertising is running, how the fuck is anyone else supposed to? (Sorry for the triple f-bombs but under the circumstances they felt awfully good.)

via Type A

Sure, throw away your ad money

„Ad fraud is estimated to be between 2% and 90%. In other words, no one has a fucking clue. Most knowledgeable people (including the WFA) believe it may easily be 30%. No matter what your „cyber-security team“ tells you, nobody knows how much fraud there is in online advertising. But everyone agrees it’s massive.“

I still don’t understand why clients spend their money with well known tricksters, who care more about cheap automation than human information, oh and kickbacks. Sure, there are efforts to get viewable impressions trackable and credible and Google’s AdSense still makes so much sense, jaa, but too many parts of the interwebs enjoy affinity to money that disappears into cybernirvana or pockets of hot air.

via The Ad Contrarian