Schlagwort: <span>Advertising</span>

Will the real influencers please stand up

The credit that influencers once got for their authenticity is running out. In a report for Forrester, marketing analysts say they expect that, as with other forms of advertising, people will eventually ascribe no more trust to influencers’ branded content than to brands themselves. When authenticity becomes a commodity, how authentic can it be?

Reputation Content

It’s reassuring to see that advertisers are increasingly selective about where they place their ads, a wink towards programmatic over grazers. The same goes for content.

Sure, throw away your ad money

„Ad fraud is estimated to be between 2% and 90%. In other words, no one has a fucking clue. Most knowledgeable people (including the WFA) believe it may easily be 30%. No matter what your „cyber-security team“ tells you, nobody knows how much fraud there is in online advertising. But everyone agrees it’s massive.“

Adblock arms race

„The fundamental problem with advertising as a business model though, is that customers don’t like it unless it is very unobtrusive, and the industry is largely incapable of self control in that respect.”