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Schlagwort: <span>Canada</span>

Kenyan pioneers hit the ice

Creating branded content that’s detached from the product yet engages the viewer emotionally is a tricky endeavor. Tim Hortons, a Canadian fast food joint, didn’t recommend hashbrowns nor did it praise it’s original blend coffee.

Canadian Soft Power

Pavel Barber, a stick handling specialist, helped out Japanese hockey phenom Aito Iguchi in Vancouver improve his skills.

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