Creating branded content that’s detached from the product yet engages the viewer emotionally is a tricky endeavor. Tim Hortons, a Canadian fast food joint, didn’t recommend hashbrowns nor did it praise it’s original blend coffee.
All posts by sto
Too many apps on the dancefloor
If you’re accustomed to be being controlled, carpooled and connected by your parents or other fear ridden adults, I’m not surprised that uConsent, an app for saying ok to sex was developed in Las Vegas.
Waterlust in Lychen
Lychen is a water-rich town in Brandenburg. It attracts new residents who build a paradise near the water. Since 2008, Lychen added a new title as a rafting town.
Social media is dead, long live blogging
I also keep it out of spite, because I refuse to let social media take everything. I’ve blogged about this many times, but I still believe it: When I log into Facebook, I see Facebook. When I visit your blog, I see you.
Something to say or saying something?
What gets amplified, repackaged and potentially monetized is in constant negotiation, whether it means having something to say or simply saying something is pretty much up to producer recipient plattforms and those who support and finance them.