An influencer has a different way of thinking, embraces all forms of culture and has an opinion that is very valued, with concepts not yet in the mainstream conciousness.
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Tagesspiegel Berliner #2
Insights into the pages of the second issue of the magazine Tagesspiegel Berliners, that unfortunately was discontinued.
Annexation of Macrotime
When we experience macrotime, the quality of an event is experienced, it’s actualized, yet we are loosing our ability to discover the „event“. The idea is akin to being a tourist rather than a traveller, where we stay in sterile hotels of reclusive relaxation. To engage with local culture means to leave your controlled comfort zone for random discovery, to be curious about other people, to listen and walk down the road not taken.
Bonn thinks big locally
Exporting soft culture in form of news publications ain’t that easy for se Germans. But if you think local, small and in the world’s lingua franca, the Bonner General Anzeiger is hitting a spot. It makes sense to do it in Bonn with it’s numerous international institutions, not to mention the UN.
Sure, throw away your ad money
„Ad fraud is estimated to be between 2% and 90%. In other words, no one has a fucking clue. Most knowledgeable people (including the WFA) believe it may easily be 30%. No matter what your „cyber-security team“ tells you, nobody knows how much fraud there is in online advertising. But everyone agrees it’s massive.“