Gerd Stodiek

Gerd Stodiek

#media #mind #tech #eishockey

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Schlagwort: <span>Fraud</span>

The dogs of ad tech

On the internet nobody knows you’re a dog, a highly popularized cartoon turned meme about privacy and anonymity; it still amazes me how much money, time and trust advertisers throw at the dogs of ad tech.

Sure, throw away your ad money

„Ad fraud is estimated to be between 2% and 90%. In other words, no one has a fucking clue. Most knowledgeable people (including the WFA) believe it may easily be 30%. No matter what your „cyber-security team“ tells you, nobody knows how much fraud there is in online advertising. But everyone agrees it’s massive.“

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