A few stations from my hockey life experiences to date. From the Berliner Schlittschuhclub, the vice championship with the Berlin Blues, the punk rock meets Hockey is Diversity charity game or the Mavericks in California.
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Seattle Kraken
They’ll play in the first carbon neutral arena, the ice will be made from rain water and the zamboni is fully electric; from the inventors of grunge a grand step foward.
Kenyan pioneers hit the ice
Creating branded content that’s detached from the product yet engages the viewer emotionally is a tricky endeavor. Tim Hortons, a Canadian fast food joint, didn’t recommend hashbrowns nor did it praise it’s original blend coffee.
German miracle on ice, to be continued
After beating Canada as olympic pioneers to reach the finals at the olympics, the front pages of German newspapers actually took notice for the first time in history.
Canadian Soft Power
Pavel Barber, a stick handling specialist, helped out Japanese hockey phenom Aito Iguchi in Vancouver improve his skills.