„Ad fraud is estimated to be between 2% and 90%. In other words, no one has a fucking clue. Most knowledgeable people (including the WFA) believe it may easily be 30%. No matter what your „cyber-security team“ tells you, nobody knows how much fraud there is in online advertising. But everyone agrees it’s massive.“
All posts tagged Advertising
Adblock arms race
„The fundamental problem with advertising as a business model though, is that customers don’t like it unless it is very unobtrusive, and the industry is largely incapable of self control in that respect.”