It’s reassuring to see that advertisers are increasingly selective about where they place their ads, a wink towards programmatic over grazers. The same goes for content.
„Ad fraud is estimated to be between 2% and 90%. In other words, no one has a fucking clue. Most knowledgeable people (including the WFA) believe it may easily be 30%. No matter what your „cyber-security team“ tells you, nobody knows how much fraud there is in online advertising. But everyone agrees it’s massive.“
„The fundamental problem with advertising as a business model though, is that customers don’t like it unless it is very unobtrusive, and the industry is largely incapable of self control in that respect.”