The credit that influencers once got for their authenticity is running out. In a report for Forrester, marketing analysts say they expect that, as with other forms of advertising, people will eventually ascribe no more trust to influencers’ branded content than to brands themselves. When authenticity becomes a commodity, how authentic can it be?
All posts in Advertising
The dogs of ad tech
On the internet nobody knows you’re a dog, a highly popularized cartoon turned meme about privacy and anonymity; it still amazes me how much money, time and trust advertisers throw at the dogs of ad tech.
WPP is NRA lobbyist and creates gun control ads
The word’s largest advertising holding WPP, collected $1.46m in lobbying fees from the National Rifle Association while at the same time produced compelling and widely circulated gun control public service announcements.
Flip-flopping Facebook pitches
As always, Bob Hoffmann knows how to break it down, this time how Facebook has flipflopped their sales pitches to gullible marketeers.
Hack yourself before your wreck yourself
One of the Facebook’s and Google’s early investors, Roger McNamee, regrets that he helped create monsters who want to sell you ever more ads by creating addictive behavior with a substance they harvested from hacking your brain.