The credit that influencers once got for their authenticity is running out. In a report for Forrester, marketing analysts say they expect that, as with other forms of advertising, people will eventually ascribe no more trust to influencers’ branded content than to brands themselves. When authenticity becomes a commodity, how authentic can it be?
It’s nice to see dentists inspire with signs even if it’s detached from the art of dentistry. Albeit, we have a long way ahead of us before earth is covered with fearless humans in the pursuit of what they really, really want coupled with rich non materialistic desires, you first spiritual connectedness and post rat race slavery.
On the internet nobody knows you’re a dog, a highly popularized cartoon turned meme about privacy and anonymity; it still amazes me how much money, time and trust advertisers throw at the dogs of ad tech.
The word’s largest advertising holding WPP, collected $1.46m in lobbying fees from the National Rifle Association while at the same time produced compelling and widely circulated gun control public service announcements.
As always, Bob Hoffmann knows how to break it down, this time how Facebook has flipflopped their sales pitches to gullible marketeers.